01
SAUDI ARABIA
ROCA Trading Company
The business that started it all, specialising in premium car accessories.
DISCUSS THIS BUSINESS →One Vision. Multiple Businesses. Enduring Value.
A Saudi-headquartered group managing businesses across automotive distribution, wholesale trade, technology, fuel distribution and hospitality in Saudi Arabia, the UAE, Qatar and India.
2005
ESTABLISHED
7
COMPANIES
4
MARKETS
Riyadh
HEADQUARTERS
ROCA Holdings at a Glance
ROCA Holdings is a diversified business group headquartered in Riyadh, Saudi Arabia, with operations across Saudi Arabia, the UAE, Qatar and India. The group spans automotive distribution, wholesale trade, technology and hospitality sectors.
01 / FOUNDATION
Entrepreneur Led
Founded and run by its owners since 2005, every decision at ROCA carries personal accountability, not just management.
02 / CONNECTION
Regional Presence
Seven businesses across Saudi Arabia, the UAE, Qatar and India, with deep supplier relationships and distribution partnerships across the GCC.
03 / GROWTH
Into New Frontiers
From automotive retail to technology, fuel distribution and hospitality, ROCA continues to identify and enter sectors with long term potential.
ROCA across every sector
Seven businesses. Four countries. Each one with its own purpose and place within the group.
01
Automotive Retail
Car accessories and decorative products across Saudi Arabia, from showrooms to doorstep delivery.
EXPLORE →02
Car Care & Detailing
Detailing products, car care items and engine oil additives distributed across the UAE.
EXPLORE →03
Wholesale & Distribution
Automotive products and car care solutions distributed to businesses across Saudi Arabia.
EXPLORE →04
Technology
AI, blockchain and cloud solutions through ROCASoft, the group's technology company.
EXPLORE →05
Fuel Distribution
Serving southern India's fuel needs through ROCA Fuels, based in Calicut, Kerala.
EXPLORE →06
Hospitality & Events
Weddings, receptions and cultural gatherings at Hilltop Auditorium in Kerala.
EXPLORE →07
E-Commerce & Delivery
Online retail and home delivery of automotive products across the Kingdom of Saudi Arabia.
EXPLORE →08
Regional Expansion
A growing footprint across Saudi Arabia, the UAE, Qatar and India with more markets ahead.
EXPLORE →Group Scale and Reach
20+
Years of operations
7
Group companies
4
Regional markets
12+
Brand partnerships
Our Companies
The group brings together operating companies and ventures across the GCC and India.
02
UAE
ROCA General Trading LLC
Car care and detailing products distributed to workshops across the UAE.
DISCUSS THIS BUSINESS →03
Qatar
ROCA Gulf Qatar
Automotive accessories serving businesses and customers across the Qatari market.
DISCUSS THIS BUSINESS →04
UAE
ROCA Soft
Where the group meets AI, blockchain and cloud technology solutions.
DISCUSS THIS BUSINESS →05
India
ROCA Fuels
Fuel distribution serving communities across southern India from Calicut.
DISCUSS THIS BUSINESS →06
Saudi Arabia
Shammasy Trading Company
One of Saudi Arabia's most recognised names in car accessories wholesale.
DISCUSS THIS BUSINESS →07
India
Hilltop Auditorium
A hospitality venue in Kerala for weddings, receptions and cultural gatherings.
DISCUSS THIS BUSINESS →Regional Operations
Saudi Arabia
Headquarters & core operations
UAE
Regional operation
Qatar
Regional operation
India
Energy & hospitality ventures
Current operation
Regional entity
2005
Foundation
ROCA Holdings established in Riyadh, Saudi Arabia. Trading begins.
2007
Shammasy Trading
Shammasy Trading Company founded in Buraidah, Saudi Arabia.
2010
Brand Partnerships
First authorized international brand distribution deal signed.
2020
ROCA Trading
ROCA Trading Company formally incorporated across the Kingdom.
2022
Diversification
Strategic diversification begins, aligned with Vision 2030.
2025
ROCASoft
ROCASoft established as the group's technology and AI division.
2026
UAE Expansion
ROCA General Trading LLC begins operations in Dubai, UAE.
Vision, Mission and Values
Founded on the belief that the right products, markets and people always produce results worth protecting.
VISION
To be the most trusted diversified group across the GCC and South Asia.
MISSION
To connect international brands to regional markets via reliable distribution and capable teams.
Integrity
Clear decisions and responsible conduct.
Discipline
Consistent execution across every market.
Partnership
Long term relationships built on mutual value.
Progress
Always identifying new sectors and markets.
Leadership
ROCA Holdings combines entrepreneurial conviction with operational discipline and partnership-driven growth.
FOUNDER & CEO
Ilyas Manzil
Provides the group's strategic direction, commercial leadership and long-term vision.
PARTNER & MANAGING DIRECTOR
Muhammed Shameer
Supports group operations, execution and business development across markets.
LEADERSHIP PHILOSOPHY
Build Responsibly. Grow Honestly
Trust, accountability and long term value. That is how we operate.
News and Updates
Verified group announcements and business updates will be published here.
No published updates yet
This section is ready for approved corporate announcements.
Careers
Gain experience across trading, distribution, technology, operations and regional ventures.
Current vacancies
There are currently no published vacancies. General applications may be submitted for future consideration.
Brand and Distribution Partners
A dedicated route for brands and businesses exploring distribution, market entry or strategic collaboration across ROCA's operating markets.
01
Share the opportunity
Tell us about your brand, the category and markets you are targeting.
02
Market and capability review
The relevant ROCA business reviews sector fit and market coverage requirements.
03
Structured discussion
Opportunities that fit move into a focused commercial and operational discussion.
Get In Touch with ROCA
Choose the purpose of your enquiry and it will take you to the right person within the group.
The Conversation Starts Here
ROCA Holdings welcomes serious conversations with brands, distributors, technology, partners, suppliers and strategic investors.